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Since our first airing in 2003, The Best of the West has developed in to one of the most exciting hunting television programs in the industry. Renown for utilizing the highest quality and most advance equipment available, The Best of the West has a unique western approach to outdoor television.
NETWORKS & RATINGS
The Best of the West is designed to capture the imagination of every person interested in the "Wild West" and immerse the viewer in the Rocky Mountain hunting experience.
The Best of the West television series airs 26 original episodes per year and is broadcast on Pursuit Channel in the United States and WildTV in Canada reaching approximately 200,000 households per week. Each week our viewing audience travels along on hunting adventures generally in the Rocky Mountain range in U.S. and Canada, but we also have hunts in New Zealand, South Africa, Kyrgyzstan and more. The Best of the West specializes in high mountain pack trips via horseback as well as accessing remote areas via all-terrain vehicles, snowmobiles, airplanes and some backpack hunting. This show exemplifies and inspires everyone who dreams of experiencing wildlife in wild places.
DEMOGRAPHICS
The Best of the West is designed to capture the imagination of every person interested in the "Wild West" and immerse the viewer in the Rocky Mountain hunting experience.
The Best of the West television series airs 26 original episodes per year and is broadcast on Pursuit Channel in the United States and WildTV in Canada reaching approximately 200,000 households per week. Each week our viewing audience travels along on hunting adventures generally in the Rocky Mountain range in U.S. and Canada, but we also have hunts in New Zealand, South Africa, Kyrgyzstan and more. The Best of the West specializes in high mountain pack trips via horseback as well as accessing remote areas via all-terrain vehicles, snowmobiles, airplanes and some backpack hunting. This show exemplifies and inspires everyone who dreams of experiencing wildlife in wild places.
The Best of the West series has been a top ranking program on the Pursuit Channel and WildTV. In some months of the year, it has been ranked #1. Men ages 25-54 comprise the majority of our viewers and will spend an average of 3.5 times more than the average cable viewer spends on outdoor equipment. New video-on-demand viewers will give added exposure to the younger streaming audience and social media presence is updated at least once a day for even more attention.
According to the U.S. Fish and Wildlife Service, in 2011 one out of every one hundred dollars of all goods and services produced in the U.S. was due to hunting and fishing. This estimates that roughly 90 million citizens, or 38% of the population age 16 or older, spent an estimated $145 billion on outdoor activities. Hunters spent $34 billion, anglers spent $41.8 billion and wildlife watchers spent $55 billion. Roughly 140 million Americans make outdoor recreation a priority in the daily lives. Outdoor recreation is a growing sector of the economy which has increased at a clip of five percent a year since 2005.
EDITORIAL CONTENT
The Best of the West field hosts give viewers a fresh perspective to outdoor programming. On many episodes our crew will team up with guest hunters and take adventures to pursue big game in western states including Alaska and Canada. Our editorial content is rich in the kind of outdoor hunting and camaraderie that is sure to capture fans from the traditional hunting audience.
Editorial Product Integration:
BRANDING
The Best of the West strives to build brand recognition across all media platforms to engage potential customer at many contact points; television, print, web and trade shows.
SPONSORSHIP PACKAGES
TIER ONE - TITLE SPONSOR
TIER TWO - PRESENTING SPONSOR
TIER THREE - COMMERCIAL SPONSOR
TIER FOUR - BILLBOARD SPONSOR
Best of the West Productions (BOTW) initially formed in 2003 as a hunting television production company, formerly known as Bridger Trails Video. Their specialty was long range hunting and the system of choice was a Remington Sendero 7mm Magnum with a Leupold VariX 3 scope. Two technological advances in long range shooting made this possible: (1) Laser range finders and (2) Very Low Drag (VLD) bullets with high Ballistic Coefficients (BC). As BOTW used these systems, they found various shortcomings and began developing their own high quality custom gun and a rifle scope that incorporates ballistic information in a turret-reticle design. In 2007 BOTW rolled out the Huskemaw 5-20×50 rifle scope with a custom calibrated turret that matched a specific load in a specific rifle to a specific elevation and temperature. This rifle scope was the first of its kind and, with BOTW proprietary software, was able to precisely calculate a bullet’s trajectory in specific environmental conditions. BOTW could also precisely calculate the amount of wind deflection that would occur and give shooters the means of compensating for wind drift.
The BOTW philosophy, which flies in the face of philosophies that have stood for generations, was not welcomed in the hunting community: (1) Bullet performance is more important than velocity; (2) Ethical hunting can occur beyond 300 yards and even at extreme ranges; (3) Compensating for wind drift is not a guessing game. The BOTW television series was the means to prove their technology and dismiss philosophies that have grounded many hunters. They demonstrate time and time again that shots at extreme ranges are possible with this technology.
As news began to spread, Best of the West emerged as the Long Range Hunting Authority. The success of the television series has led to the online retail store, LongRangeStore.com, which carries gear featured in the show, and a custom ammunition product line, which is specifically for extended ranges.
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